How we run
our own business.
We run AOS on AOS. Below is our own operating plan: core focus, niche, values, big audacious goal, three- and one-year plans, marketing strategy. The same shape we hand a founder on day one of their install, but applied to us.
Most companies keep the operating plan in the founder's head, or in a deck nobody opens. We publish ours, because we sell the exact discipline it represents. AOS installs an operating system into a company. It would be strange to ask a founder to run on one while we did not.
So everything below is live. It is the plan AOS runs on AOS: what we are, who we serve, the values we actually hire and fire on, the audacious ten-year target, and the three- and one-year pictures that keep the next year honest. It is the same one-page shape we hand a founder on day one of their install, applied to us first. Read it as the thing we hold ourselves to, not a marketing exhibit.
Core focus
We install agentic operating systems inside founder-led companies so the founder stops being the routing department.
Niche
Founder-led companies between $1M and $100M in revenue. Members of EO, YPO, Vistage, Hampton, PEF, TAB, and Pavilion are our primary audience.
Core values
- 01Founders first. Every product decision answers to a real founder.
- 02Periods, not exclamation marks. Direct beats clever.
- 03Build with the thing you sell. Eat the AOS we ship.
- 04Honor the approval points. Risky moves wait for a real human.
- 05Compound the system. Memory beats novelty.
Big audacious goal
Every founder-led company between $1M and $1B in revenue runs on AOS or its successor.
Three-year picture
- 015,000 active installs across EO, YPO, Vistage, Hampton, PEF, TAB, Pavilion, and adjacent peer groups.
- 02A network effect: founders sourcing missions from each other across instances, anonymously.
- 03A second product (Workforce) for non-founder-led companies that need the same framework but a different distribution.
One-year plan
- 01Ship the Stripe-native install flow and the interactive sample instance.
- 02Run the founder summary email habit in 500 paid installs.
- 03Publish ten case studies with named founders willing to be cited.
- 04Hit profitable unit economics on the install + hosted line without token margin.
Marketing strategy
Three channels. Founder peer groups (EO, YPO, Vistage, Hampton, PEF, TAB, Pavilion) via affiliates and partners. SEO and content on the operating cadence question. Paid is a backup, not a strategy.